What got you here won’t get you there | Ep. 3

The text discusses the journey of growing e-commerce brands and the challenges faced by brand owners in scaling their businesses. It emphasizes the importance of finding product market fit and channel market fit in the initial stages. However, as brands add more products and channels, they experience overlap and diminishing returns. The text highlights the need for strategic timing and avoiding rushing product launches. It also mentions the impact of competition, negative reviews/comments, rising costs of influencers/PR on brand performance. Overall, it showcases the complexity involved in managing a successful e-commerce business.